Hace unos días Wall Street Journal publicaba este interesante gráfico sobre la evolución del consumo de cine en EE.UU. Me permito citar un párrafo del artículo que me parece especialmente sintetizador de lo que ha sido el año cinematográfico:
“For studios, which count on income from home entertainment to underwrite growing production costs, the trend represents a giant headache. In the early 2000s, studios began counting on the cash bonanza generated by consumers’ building up libraries of DVDs. Now, they will have to alter budgets to reflect the shrinking DVD income stream.
Hollywood is already offering more ways for consumers to watch movies at home while bolstering studio coffers, including digital delivery, but households aren’t embracing them quickly enough to make up for eroding DVD sales.
While Blu-ray disc sales are growing at a rapid rate, they too represent just a fraction of DVD sales. …Instead, consumers are flocking to rentals, which represent considerably smaller profit for the studios, especially given the proliferation of $1-a-night rentals from kiosk operators such as Coinstar Inc.’s Redbox.”
El caso español presente similitudes con el norteamericano a excepción de la referencia al Blu-ray, que no cuenta en nuestro país con la misma aceptación. No obstante habrá que ver el impacto de la campaña navideña que ofrecía paquetes interesantes de reproductores más títulos en este soporte.