Twitter & the Consumer - Marketer Dynamic

Coordina 360i
Año 2010
Idioma English
Páginas 16
+info http://www.360i.com/

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It’s hard to imagine a world without Twitter – the microblogging platform that has transcended global culture to change the way people share information and connect with others online.
But long before it became a breakout among digital media types at SXSW in 2007, before Ashton Kutcher raced CNN to a million followers and before “fail whale” entered the mainstream lexicon, Twitter was a somewhat nebulous concept born out of a brainstorm among founders Jack Dorsey, Evan Williams and Biz Stone. Their idea was simple: to create a social network built around SMS-length conversations. Dorsey would later say they chose to call the service “twitter” because its definition so aptly described the core of their product: “a short burst of inconsequential information.”